For ARMI’s 2025 Meeting in the Millyard conference, I led the design of every visual element—shaping a unified brand experience from concept to production while at Kelly Creative in collaboration with Purple Finch Events.

Across a 20-foot stage backdrop, animated digital roadmaps, wayfinding signage, event schedules, branded installations, and printed collateral, I built a cohesive visual language that reflected ARMI’s mission of innovation and collaboration in regenerative medicine. Every piece was designed to immerse attendees in a forward-looking environment that celebrated progress, connection, and the future of biotechnology.