Penguin Booksellers
Scents from the Pages
Experience your favorite novels like never before.
Scents From the Pages was a campaign built around a simple idea: what if you could wear the feeling of a classic novel? I developed the concept, visual language, and packaging system, translating literary themes into fragrance notes, color, and form. The project was recognized with the 2024 Silver Hatch Award, highlighting its clarity of concept and cohesive visual language.
Scents From the Pages was a campaign built around a simple idea: what if you could wear the feeling of a classic novel? I developed the concept, visual language, and packaging system, translating literary themes into fragrance notes, color, and form. The project was recognized with the 2024 Silver Hatch Award, highlighting its clarity of concept and cohesive visual language.
Out of Home
Social Ad
Merchandise
CREDITS:
Art Direction & Copywriting: Emma Hill
Strategy: Alex Simuro