Harbor Care

Harbor Care delivers critical healthcare, housing, and veteran services, but their 25+ page website was dense and difficult to navigate. While at Kelly Creative, I worked to redesign the website in close partnership with the developer, transforming an overwhelming site into a clear, intuitive interface that helps people find support quickly.

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Role Lead Web Designer

Client Harbor Care

Scope UX, visual design, responsive website design

Collaboration Developer and client stakeholders

Website Design

BEFORE

The original homepage combined an urgent fundraising message with dense navigation and competing information, making the first step unclear for people seeking help.

AFTER

The redesigned hero introduces Harbor Care’s full mission through a human-centered image, concise message and direct “I Need Help Now” action.

Prominent pathways organize the experience around visitor intent, helping donors, referral partners and job seekers reach the right destination quickly.

A consistent icon system turns Harbor Care’s range of healthcare programs into an approachable, easy-to-scan service directory.

The responsive housing page prioritizes essential eligibility information and a clear action without overwhelming visitors on smaller screens.

Human photography, bold typography and Harbor Care’s established green palette create a warmer, more immediate introduction to the organization’s services.

Permanent, emergency and transitional housing options are separated into clear pathways, pairing concise explanations with relevant next steps.

A flexible editorial layout balances community photography, organizational messaging and long-form leadership content while maintaining a consistent visual hierarchy.