I’m Emma. I design because it helps me make sense of things.
I started by helping my mom create social media posts for her bakery. I didn’t have the vocabulary for branding yet—I just knew that small choices could change how a business looked, felt and connected with people. That curiosity eventually grew into a career in art direction and design.
Today, I work at a small creative agency, where I move between brand identities, fundraising campaigns, publications, event environments and websites—often all in the same week. I especially enjoy taking something complicated, whether it’s a research report, a digital experience or a 90-page magazine, and finding the clearest and most human way to tell its story.
Outside of client work, I’m usually illustrating, collecting scraps for my journal or making highly specific playlists. They’re different versions of the same impulse: finding connections, creating a little order and turning everyday observations into something worth sharing.