Give NotHangover a Shot

Introduce consumers to a new hangover solution.


NotCo launched NotHangover, requiring a campaign to introduce their new probiotic hangover cure. We devised a campaign that critiques existing hangover "cures," positioning NotHangover as the effortless solution for hangover reduction.


Case Study




Out of Home



Bar Partnerships


User Engagement



CREDITS: Art Direction by Emma Hill | Copywriting by Sydney Parker