Spotify Audiobooks
Read what you need.
This campaign reframed Spotify Audiobooks as everyday problem‑solvers. Color‑coded visuals and sharp, situational headlines linked common emotional challenges to curated literary recommendations, delivered across out‑of‑home and social placements.
Each piece used a simple “before and after” structure, with the Spotify player interface surfacing the book that meets the moment. The line AUDIOBOOKS: READ WHAT YOU NEED unified the system and positioned audiobooks as purposeful, accessible tools that fit naturally into daily routines.
Each piece used a simple “before and after” structure, with the Spotify player interface surfacing the book that meets the moment. The line AUDIOBOOKS: READ WHAT YOU NEED unified the system and positioned audiobooks as purposeful, accessible tools that fit naturally into daily routines.
Out of Home
Social
CREDITS: Art Direction by Emma Hill | Copywriting by Linh Tran