ART DIRECTOR
︎︎︎ Penguin
︎︎︎ Spotify
GRAPHIC DESIGNER
︎︎︎ The Buzz
︎︎︎ Guayaki
︎︎︎ Logos
UI/UX DESIGNER︎︎︎ Greenline
︎︎︎ Chloe Jackman
︎︎︎ Harbor Care
︎︎︎ About
︎︎︎ Resume
︎︎︎ Contact
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Spotify Audiobooks
Read what you need.
Disciplines:
Out of Home Ads
Social Media Ads
Out of Home Ads
Social Media Ads
This integrated campaign for Spotify Audiobooks connects everyday emotional challenges with literary solutions across both out-of-home and social media platforms. Using color-coded visuals and witty headlines like "love is complicated," "midterms are maddening," and "holidays are demanding," the campaign positions audiobooks as practical tools for navigating life's stressful moments.
Each advertisement juxtaposes "before and after" scenarios with relevant book recommendations displayed on the Spotify player interface. The consistent tagline "AUDIOBOOKS: READ WHAT YOU NEED" reinforces the central concept that audiobooks aren't just entertainment, but targeted solutions that fit seamlessly into modern life—whether encountered on transit shelters during daily commutes or while scrolling through social feeds during downtime.
Each advertisement juxtaposes "before and after" scenarios with relevant book recommendations displayed on the Spotify player interface. The consistent tagline "AUDIOBOOKS: READ WHAT YOU NEED" reinforces the central concept that audiobooks aren't just entertainment, but targeted solutions that fit seamlessly into modern life—whether encountered on transit shelters during daily commutes or while scrolling through social feeds during downtime.
Out of Home
Social
CREDITS: Art Direction by Emma Hill | Copywriting by Linh Tran