ART DIRECTOR
︎︎︎ Penguin
︎︎︎ Spotify
GRAPHIC DESIGNER
︎︎︎ The Buzz
︎︎︎ Guayaki
︎︎︎ Logos
UI/UX DESIGNER︎︎︎ Greenline
︎︎︎ Chloe Jackman
︎︎︎ Harbor Care
︎︎︎ About
︎︎︎ Resume
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Sip on Creativity
Flavor-Focused Packaging Design
Disciplines:
Packaging Design
Packaging Design
Current Design
I updated Guayaki's packaging design to more prominently feature the unique flavors and names of their Yerba Mate teas, emphasizing the distinctive attributes that define the brand. This approach enhances the product’s visibility and appeal, guiding customers more effectively to their preferred choices.
Redesign
Labels
I chose to preserve the logo and the South American style illustration elements from the brands existing guidelines, while distinguishing each can with a distinct color and flavor forward imagery.
